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Subject to your consent, we may also use analytical and marketing cookies to create a tailored offer reflecting your priorities and preferences. We do not intend to swamp you with spam; your trust and comfort are our topmost priorities.
Last updated: March 2026
Your trust is important to us. The protection of your privacy when processing personal data is important for us. This Privacy Policy explains how we handle your personal data when you use our website and services.
The website (the “Website”) is operated by Anna Hora s.r.o., ID 09373781, Jinonická 804/80, Praha 5 (“Anna Hora”, “we”, “us”). We are the controller responsible for processing your personal data under the General Data Protection Regulation (“GDPR”) and Czech personal data protection legislation.
We process your personal data on the following legal bases:
“Your data” means personal data relating to you. We may process, in particular:
We may process your personal data in the following situations:
You may create or access a customer account to manage your orders and personal information. Customer accounts are provided through Shopify’s secure authentication system.
When you sign in to your account, Shopify manages the authentication process (for example through secure login verification). We do not store or have access to your account password or authentication credentials.
Within your account you may provide personal information such as your name, email address, phone number, shipping address, and other details necessary to place orders or manage deliveries. Your account allows you to view your order history, track orders, and manage your personal details.
Purpose and legal basis: providing and managing your customer account and enabling online purchases (GDPR Art. 6(1)(b) – performance of a contract). We process account-related information for as long as the account is active and for a reasonable period thereafter where required by applicable legal obligations.
Retention:
When you order from us, your personal data is used to conclude and execute the contract and to process your order, including payment and delivery (GDPR Art. 6(1)(b) – performance of a contract).
After you select a payment method, you will be asked for information required by the chosen payment services provider. This payment information is passed directly to the provider and we do not store it.
You can contact our customer service via WhatsApp, phone, mail, email.
To handle your request, we may collect your name, email address, phone number, customer number, order number, ordered goods, and any additional information you provide.
Legal basis: GDPR Art. 6(1)(b) – performance of a contract (responding to requests related to ordering and customer service). Retention: order-related communication is kept for the same period as order-related data.
We may send informational newsletters either based on your consent (GDPR Art. 6(1)(a)) if you are not our customer, or based on our legitimate interest (GDPR Art. 6(1)(f)) if you are our customer.
You can unsubscribe at any time by clicking the unsubscribe link in the footer of each newsletter, using your user account settings, or by emailing customerservice@annahora.com.
We are present on social networks (e.g. Instagram and Pinterest) to communicate with interested parties and inform them about offers. We do not control how platform operators process data. Please consult their respective privacy policies for more details.
Cookies are text files stored on your device that support proper operation of the website (functional/technical cookies), help analyze website use (analytical cookies), and help target advertising (marketing cookies).
We use session cookies (deleted when you close your browser) and persistent cookies (stored for a longer or indefinite period).
During your first visit, you are informed about cookie use and can decide which cookies may be stored on your device. Depending on your selection, cookie information may be sent to our website or to third-party services in subsequent visits from the same device to help optimize the website according to your preferences.
Required for the website to function properly (e.g. essential site features).
Help us understand how visitors use the website so we can improve user experience.
Used to personalize advertising and measure marketing performance (subject to your consent, where required).
Legal basis: for cookies processed as personal data, we rely on our legitimate interests (GDPR Art. 6(1)(f)) to operate and improve the website, and on consent where required for non-essential cookies. You can review and change cookie settings in your browser or via your cookie settings controls. If you reject essential cookies, some website functions may not work correctly.
You can contact us regarding the processing of your personal data and request:
Information about the purpose and nature of personal data processed, including potential recipients.
Access to personal data you provided to us (e.g. during registration, communication, or ordering).
Correction of inaccurate or incomplete personal data.
Explanation and remedy of an incorrect state (e.g. blocking, correction, completion, or deletion) if you believe processing is unlawful.
Deletion of personal data (“right to be forgotten”) or restriction of processing if data is no longer needed or there is no lawful basis.
Objection to processing based on legitimate interests (e.g. newsletters to customers).
If you believe we are processing personal data unlawfully, you may contact the Office for Personal Data Protection (https://www.uoou.cz). Your rights are described in detail in the GDPR.
Some personal data may be processed by trusted third parties, including:
We protect your data using appropriate technical and organizational measures. Electronic personal data is stored in systems accessible only to persons who need the data for the purposes described in this policy (need-to-know basis). Access is protected by passwords and security controls. We regularly test and improve our security measures.
If you have questions about this Privacy Policy or want to exercise your rights, please contact us:
Email: customerservice@annahora.com
Phone: +420 773 583 533
Address:Anna Hora s.r.o.Jinonická 804/80Praha 5Czech Republic
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by email or by a notice on our website. Your continued use of our services after changes take effect constitutes acceptance of the updated policy.