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ANNA HORA began with sisterhood — and grew into something much bigger.
Founded by sisters Kat and Barbora, ANNA HORA was born from a simple but deeply personal idea: to create space for women — to rest, to build, and to lead — without having to choose between softness and strength.
Our starting point was loungewear. Not because it was easy, but because it mattered. We wanted to design pieces that feel intentional, timeless, and quietly powerful — garments that honour "you time" in a world that rarely pauses.
From carefully sourced fabrics to thoughtful silhouettes, our focus has always been on how women feel in our designs, not on chasing trends.
But ANNA HORA was never meant to stop at product.
We are a brand built by women, for women — and increasingly, with women. We believe women build differently: with intuition, collaboration, resilience, and an instinctive understanding that beauty and intelligence are not opposites.
Craftsmanship & Operations
Leads craftsmanship, production, and operations from Prague — grounding the brand in quality, detail, and longevity.
Vision & Strategy
Shapes the long-term vision and business strategy from Dubai, bridging creative, commercial, and technological worlds.
Together, we blend European craftsmanship with a global, future-facing mindset.
That evolution welcomed a third pillar into ANNA HORA: our close friend Iti — technologist, systems thinker, and now Chief Technology Officer. Her arrival marked a turning point. Not just in how we operate, but in what we stand for.
We don't believe empowerment is a slogan.
We believe in its infrastructure.
ANNA HORA exists to create a world where women are supported not only in how they look or feel — but in how they build, lead, and grow. Where softness is strategic. Where intelligence is elegant. Where success doesn't require burnout.
We are still a fashion brand.
But we are also a business ecosystem.
A platform for collaboration.
A quiet vote of confidence in women who build.